Paws 4 Effect

This is a fictional brand activation made for a class. The goal of this project was to choose an existing brand and design an activation for them. This activation should play off the existing branding but have it’s own unique look to it. I chose to design a new Hot Topic sub-brand for pet accessories that would be showcased at a pet fashion show. I took inspiration from old school Hot Topic branding (Dark and edgy) to contrast how pets are usually marketed. Since I wanted to focus more on photo treatments and type, sketching for this project on paper was minimal. I created different iterations of logos and icons in Illustrator then narrowed it down to a final tool kit. From there, I created the signage and packaging that would be needed for the event.