Game Rift

This is a fictional brand made for a class. The goal of this project was to choose an organization, business, audience, issue, student group, product, service, experience, or campaign that needs a visual voice in this world and create a brand book to show off my chosen direction. I chose to launch a new arcade and restaurant that gives people access to a large collection of board games, video games, and VR games while making it a family atmosphere with food and drinks. I started with researching my audience and what the needs and wants of that audience would be. From there I worked from sketches to digital concepts in Illustrator. After my final direction was finalized, I built out deliverables and put everything into a physical brand book.